Alle Artisan was born from a simple frustration: finding a skilled, trustworthy tradesperson in Ghana was harder than it should be. We built the platform we wished existed.
Our mission
We exist to close the gap between the millions of skilled tradespeople in Ghana and the households and businesses that need them. Too often, artisans go unbooked because they lack visibility. Too often, customers overpay or get poor service because they lack information.
Alle Artisan fixes both sides of that equation — a discovery engine for customers, a growth engine for artisans.
Our vision
“A West Africa where every skilled artisan has the same opportunity to build a successful, dignified business — regardless of where they grew up or who they know.”
Kofi Asante-Brown
Co-founder & CEO, Alle Artisan
What we stand for
Every trade is a profession. We treat artisans as skilled experts deserving of respect, fair compensation, and professional recognition — not just hired hands.
No hidden fees, no fine print surprises. Every price, every review, every certification is visible before you book. We believe trust is built through honesty.
We are Ghanaian, and we think local. Every feature, every policy, every decision is made with our community's unique needs and culture in mind.
We would rather have fewer artisans on our platform than let standards slip. Every professional is vetted, assessed, and held accountable by real customer reviews.
Search, compare, and book a verified professional in minutes. Protected payments. Guaranteed quality. No middlemen.
Join 12,000+ artisans already earning more, working smarter, and building a professional reputation that lasts.
Press, partnerships & investor enquiries
We'd love to hear from you. Reach us directly or download our press kit.
A small, intentional team — all based in Ghana, all obsessed with getting this right.
Co-founder & CEO
Former product manager at Jumia and fintech founder. Kwabena brings 9 years of marketplace and growth experience to Alle Artisan. He grew up watching his father run an electrical business in Kumasi — the inspiration behind the platform.
CTO
Full-stack engineer with 11 years of experience across fintech and logistics platforms. Emmanuel architected Alle Artisan's booking engine and payment escrow system from scratch, building for the realities of Ghanaian mobile connectivity.
Head of Artisan Success
Former vocational training coordinator who spent 6 years working with TVET institutions across Ghana. Abena leads artisan onboarding, quality assessment, and our Certification Programme — she has personally interviewed over 1,200 artisans.
Head of Growth
Performance marketer who scaled two Ghanaian consumer brands from zero to profitability. Samuel leads customer acquisition, city expansion strategy, and our partner programme. He's quietly responsible for 70% of our first-year bookings.
Advisors
Dr. Kofi Annan Jr.
Advisor — Strategy
Nana Akosua Frimpong
Advisor — Finance
Yaw Darko
Advisor — Technology
We track our impact not in app downloads or page views, but in the income earned by artisans, the jobs completed with quality, and the households served with dignity. These are the numbers we care about.
GH₵ 4.2M
Paid to artisans
Total earnings distributed to artisans on the platform since launch — every cedi tracked, every payment protected.
40,000+
Jobs completed
Bookings successfully completed across all trades, in 8 cities, with a 98% customer satisfaction rate.
3,400+
Artisans upskilled
Artisans who've completed our free professional development modules covering customer service, safety, and pricing.
68%
First-time earners
Of artisans who joined Alle Artisan had no formal digital presence before signing up. We gave them a professional identity.
Artisan stories
“Before Alle Artisan I had three regular customers. Now I have over forty. I've been able to hire my first apprentice and send my daughter to nursing school. This platform didn't just change my business — it changed my family's life.”
Kofi Mensah
Electrician · Bantama, Kumasi
“People used to underestimate me because of my gender. The platform changed that — customers see my 4.9 rating and my 200-job track record first. I now run a team of three and I'm booked two weeks in advance. The certification badge was the turning point.”
Akosua Brew
Plumber · Osu, Accra
“I was doing informal labour jobs, whatever came my way. Alle Artisan helped me specialise, get certified, and build a reputation. I now charge professional rates and customers actively seek me out by name. My profile is my CV.”
Emmanuel Tawiah
Roofer · Takoradi, Western
We track our impact not in app downloads or page views, but in the income earned by artisans, the jobs completed with quality, and the households served with dignity. These are the numbers we care about.
GH₵ 4.2M
Paid to artisans
Total earnings distributed to artisans on the platform since launch — every cedi tracked, every payment protected.
40,000+
Jobs completed
Bookings successfully completed across all trades, in 8 cities, with a 98% customer satisfaction rate.
3,400+
Artisans upskilled
Artisans who've completed our free professional development modules covering customer service, safety, and pricing.
68%
First-time earners
Of artisans who joined Alle Artisan had no formal digital presence before signing up. We gave them a professional identity.
Artisan stories
“Before Alle Artisan I had three regular customers. Now I have over forty. I've been able to hire my first apprentice and send my daughter to nursing school. This platform didn't just change my business — it changed my family's life.”
Kofi Mensah
Electrician · Bantama, Kumasi
“People used to underestimate me because of my gender. The platform changed that — customers see my 4.9 rating and my 200-job track record first. I now run a team of three and I'm booked two weeks in advance. The certification badge was the turning point.”
Akosua Brew
Plumber · Osu, Accra
“I was doing informal labour jobs, whatever came my way. Alle Artisan helped me specialise, get certified, and build a reputation. I now charge professional rates and customers actively seek me out by name. My profile is my CV.”
Emmanuel Tawiah
Roofer · Takoradi, Western
Pan-African early-stage VC focused on tech companies with strong local market fit.
Ghana-based impact investment firm backing businesses that create meaningful livelihoods.
Africa's leading startup studio, providing capital, mentorship, and operational support.
A syndicate of 24 Ghanaian angel investors including entrepreneurs, engineers, and operators.
Recognition
Ghana Tech Summit — Best Marketplace 2024
Africa's Coolest Startups — Forbes Africa
MEST Africa Challenge — Top 10 Finalist
How Alle Artisan is digitising Ghana's skilled trades economy
The artisan marketplace building trust into every booking
Kumasi startup closes seed round to expand artisan platform nationally
Why the informal trades sector is Africa's next big marketplace opportunity
Search, compare, and book a verified professional in minutes. Protected payments. Guaranteed quality. No middlemen.
Join 12,000+ artisans already earning more, working smarter, and building a professional reputation that lasts.
Press, partnerships & investor enquiries
We'd love to hear from you. Reach us directly or download our press kit.
